At GE Appliances, we bring good things to life. Our goal is to help people improve their lives at home by providing quality appliances that were made for real life. Whether it's enjoying the tradition of making meals from scratch or tackling a mountain of muddy jeans and soccer jerseys, GE Appliances are crafted to support any and every task in the home. Adjustable Brew Strength - choose between Regular or Bold brew options to customize the brew for your taste preference Reusable and Dishwasher Safe Coffee Filter - GoldTone™ reusable filters are made of durable, dishwasher safe plastic that is easy to clean and lasts long; also works with standard #4 coffee filters 24-hour Programmable Auto Brew - wake up to hot, freshly brewed coffee thanks to a 24-hour Auto Brew feature on this programmable drip coffee maker 1500 Watts - with 1500 watts of power, this coffee maker brews at the optimal temperature in a short amount of time Wide Shower Head - the shower head disperses water evenly over the packed coffee, extracting maximum flavor Non-Stick Carafe - keep coffee warm long after you make it with a non-stick hot plate 2-Hour Auto Shutoff - for added safety and peace of mind with every use Pause Brew - pour and enjoy a cup of coffee before brewing cycle has finished with no dripping or mess Cord Storage - cord conveniently folds into the backside of the unit allowing an ideal length for counter positioning, while keeping counters clean from excess cord length